Discovery - The process to uncover/identify customer problems or pain points (“unfulfilled needs”)
Unfulfilled needs, customer problems/pain points need to be understood before any consideration should be given to potential solutions
Every problem/pain point needs to be validated:
is the problem pervasive?
do other customers have the same issue?
Relevant examples outside product management on importance of validation/learning from customer problems
Video Clip - Tested - Adam Savage:
The final cut of a pilot show only passingly resembles the original concept because of the many learnings and discoveries made during the development process. This fundamentally changes the ultimate outcome. Relevant section begins here at 4:03 and runs through ~4:55. There’s a little more context if you start video a bit earlier.
Video Clip - WIRED: How Avengers: Endgame’s Visual Effects Were Made: - Jen Underderdahl - discussing early process to validate whether Thanos’s menacing subtetly and character could be digitally captured convincingly to carry the final 2 Avenger’s films. Starts here at 0:19 through 2:00